MARKETING STRATEGY AND PLAN FOR BUSINESS

MARKETING STRATEGY AND PLAN FOR BUSINESS: CAREER MANAGEMENT, TIPS, BUSINESS,
MARKETING STRATEGY AND PLAN FOR BUSINESS


Easily define & implement the Marketing Strategy & Plan of your Organization

Be more productive & save 300+ hours of work

Impress your stakeholders with a world-class approach to define & execute your Marketing Strategy & Plan

Content Details

I. A Marketing Strategy & Plan Template:

Executive Summary
Market Analysis
Competitor Analysis
Sales Analysis
SWOT
Marketing Strategic Objectives
Marketing Team & Budget
Digital & Traditional Marketing Levers to reach our Strategic Objectives
Products, Prices & Channels of Distribution
Marketing Plan
Dashboards to Track & Manage Progress

II. Instructions on how to fill in the Template:

Framework
Step-by-step instructions
Best practices
Examples
Tips

III. Other:

Easy to use tables in Excel
Excel charts which update automatically

How to Dress to Impress at Your Interview

How to Dress to Impress at Your Interview

You only get one first impression, so having the perfect outfit is the key to a successful job interview. If you look the part, your employers will already be impressed, and will be more likely to see you as the right candidate for the job. The way you dress for an interview says how precise, neat, and professional you really are. If you want to dress to impress and be hired for the job of your dreams, read on. 

1. Be as clean as possible. 

Bad hygiene can ruin the world's best outfit. It's absolutely crucial for you take time to have a clean and fresh body before you walk into an interview, or your potential employers will think you're sloppy and careless.

• Always shower the day of your interview. Even if you're busy before the interview, take the time to wash your hair and body as close to the time of the interview as you can. Not only will your skin look clean and fresh, but you'll feel better because you'll be more refreshed.
• Wash your hands right before the interview. It's likely that the first thing you'll do when you walk into the interview is shake hands, so it's important that your hands are clean, smell nice, and aren't sticky or just plain dirty. 

2. Smell nice 

 Part of good hygiene is smelling great when you walk into your interview. It's important to smell clean and fresh while not overwhelming your potential employer.

• Men should avoid heavy cologne or aftershave. Just a light touch will do.
• Women can wear a bit of perfume or scented lotion, but should avoid wearing anything with an overpowering smell. Try not to put on perfume right before the interview, or it may smell too strong.
• Walk into the interview with fresh breath. Avoid sucking on a mint or chewing gum during the interview. 

3 .  Dress for a professional environment

       If you're interviewing for a career in a professional environment, such as business, finance, or anything in a traditional office, it's important to look professional so your employers can see you fitting in with the people in their company. If you show up dressed too casually for the part, you will stick out like a sore thumb and will look like you're sloppy or don't know how to follow directions. Here are some tips:

•  For men, professional attire includes a dark-colored suit, long-sleeved shirt, formal shoes, and a briefcase. 
• For women, professional attire includes a suit, a suit with skirt and pantyhose, and conservative shoes.
• Remember to know how the people at the company dress--and then kick it up a notch. It's better to look overdressed than under-dressed.If you're really unsure about how to dress, ask the person scheduling the interview.

Kindly let me know your views and opinions by commenting below 

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Access Bank approves paternity leave for male employees

Starting January 2018, male employees of Access Bank Plc can take advantage of an enhanced parental leave policy that extends paid benefits to all mothers and fathers, the bank has said.
Fostering an inclusive workplace, the policy offers paid leave to all new parents at the bank, including mothers and fathers, as well as adoptive and surrogate parents.
According to a statement by the lender, the new policy offers one week fully paid paternity leave to male employees and allows them to care for their offspring and spend some quality time with the new addition to their family while supporting the new mother who needs the break.
Also included in the new policy is a surrogacy or adoptive leave with full pay for three calendar months for female employees of the bank.
“These benefits supplement the 12 weeks of paid leave Access Bank currently provides to birth mothers.
The policy also complements the Bank’s existing health and flexible workplace benefits, which support work-life balance,” the statement, signed by Head, Group Human Resources, Bolaji Agbede, added.
Agbede was quoted to have said that paid parental leave allows parents to truly bond with their new child, balance their work schedule and help reduce conflict with parental obligations.
Agbede said, “Studies have shown that fathers who take paternity leave are more likely to take an active role in child care tasks and will continue to play this role long after the period of leave has ended.
“It is important for the new father to take time off, regardless of family structure. This new policy is an evidence of the bank’s support to employees during this wonderful but challenging time in their lives.”
She added, “Furthermore, a pregnant employee who has been in the bank’s employment for 12 consecutive months also has the option of six calendar months’ maternity leave with two-thirds of full month pay, while the surrogacy or adoptive leave period is three calendar months with full pay or six calendar months leave with two-thirds of full month pay.”

$1.8bn debt: Court to resume suit against Omokore, Aluko

 

A Federal High Court in Lagos will resume hearing of Federal Government’s suit seeking recovery of 1.8 billion dollars from two oil firms in Nigeria on Nov. 23.
The companies are Atlantic Energy Drilling Concepts Nig. Ltd, (AEDC) and Atlantic Energy Brass Development Ltd (AEBD).
Joined as co-defendants in the suit are; Jide Omokore and Kolawole Aluko, Chairman and Director of the two companies, respectively.
The case, earlier slated for Friday was further adjourned till Nov. 23.
Although, the trial judge, Justice Oluremi Oguntoyinbo, had sat in the morning to deliver rulings, and entertain some matters, the court, however, rose, as she had to be away on official assignment.
In the suit, Omokore, Aluko and the two companies, are said to owe the Federal Government, approximately 1.8 billion dollars for crude oil lifted under a Strategic Alliance Agreements (SAT) between them.
The government had sometimes in 2016, alongside the Nigerian Petroleum Development Company Ltd (NPDC) and Nigeria National Petroleum Corporation (NNPC), dragged the defendants to court.
Government had urged the court to restrain the defendants and their agents from demanding or receiving payments from 19 commercial banks in Nigeria, eight offshore banks, and eight other companies listed before the court.
The applicants in an affidavit sworn to by one Mr Kehinde Oginni, averred that Omokore, Aluko and the two companies are indebted to government.
He averred that the defendants by virtue of the SAT agreement were granted licence to lift crude oil and other associated products in Nigeria for sale and for parties to share the profits in agreed terms.
He averred that the defendants lifted, sold the crude oil and have been paid, but deliberately, refused to pay the government, and unlawfully diverted the profits share of 1.8 billion dollars due to the government to their private use.
The deponent listed the diversions as follows:
“Several vehicles with combined value of over N800 million were purchased by the defendants and donated to the Peoples Democratic Party (PDP) through its National Chairman, Prince Secondus.
“Additional vehicles valued at over N130 million were purchased by the defendants and distributed to former Minister of Petroleum, Mrs Dieziani Alison-Maduekwe, and some other managerial staff of NPDC.”
He also stated that 18 million dollars and N1.1 million were paid to FBN Mortgages Ltd by Aluko as part payment for Block A, consisting of 26 Flats at 46 Gerrard Road Ikoyi Lagos purchased at a total cost of N5 billion
The deponent also stated that payment of 25 million dollars and N95 million were made to Real Bank for the purpose of part financing the acquisition of AEDC and AEBD companies’ property as well as renovation of some properties.
The deponent had consequently urged the court, to issue a Mareva Order, restraining the defendants from dissipating all known assets directly or indirectly, including but not limited to assets listed on the face of the motion paper before the court.
After hearing the submission of applicant’s counsel, Justice Oguntoyinbo had issued an order restraining the defendants and their agents from transacting with the assets of the defendants in banks, houses, land and shares in Nigeria and others located outside Nigeria.
The banks were ordered to sequestrate all monies and negotiable instruments standing to the credit of the defendants in the sum of 1.8 billion dollars, and keep same in an interest yielding account, pending the determination of the motion on notice.
The court had also ordered that the ruling should be served on the affected parties through advertisement in Newspapers circulating within and outside the Federal Republic of Nigeria.
Meanwhile, the defendants had appealed the ruling and filed a motion seeking a stay of proceedings in the suit.
Apart from the pending application for stay, there is also a pending application filed by a Limited Liability Company, Virtual Properties and Investment Ltd as an intervener.
The intervener is urging the court to discharge or vary its order, as it relates to Marion Apartments, on the grounds that the property known as Marion Apartments consists of 56 apartments owned and developed by the intervener.
It added that by virtue of two separate deeds of sublease, the intervener conveyed its interest in 43 out of the 56 apartments to Realblanc Energy Engineering Ltd, an affiliate company of the defendants.
The intervener says it still retains ownership of 13 out of the 56 apartments in Marion Apartments.
It avers, therefore, that the order of the court is prejudicial to its interest, and interferes with its right of ownership over these flats

Buhari reappoints Orji NSIA boss

 

President Muhammadu Buhari has reappointed Mr. Uchechi Orji as Managing Director of the Nigeria Sovereign Investment Authority.

Orji was first appointed in October 2012 for an initial term of five years, renewable for another term of five years.

A statement on Thursday by the Special Adviser to the President on Media and Publicity, Mr. Femi Adesina, also said Buhari had approved the nomination of Prof. Isa Hayatu Chiroma as the new Director-General of the Nigerian Law School.

The statement said, “ Orji was first appointed in October 2012 for an initial term of five years, renewable for another term of five years.

“Under his leadership, the NSIA has made remarkable strides, and its assets now stand at over $2bn, which is invested in Nigerian Infrastructure, Economic Stabilisation and Future Generation Funds.

“In line with Section 16(2) of the NSIA Act, the National Economic Council had in July, this year, endorsed the renewal of Mr. Orji’s appointment, given his performance in the first term.”

Prof. Chiroma will succeed Mr. Olanrewaju Onadeko, who is due for retirement.

Chiroma, a Professor of Law, and currently the Deputy Director in charge of the Yola Campus of the Nigerian Law School, hails from Adamawa State.

Interbank lending rate drops to 20% amid cash squeeze

The nation’s overnight lending rate dropped to 20 per cent on Thursday on expectation that a cash squeeze will ease after money market rates more than doubled previous session.

The Central Bank of Nigeria has kept liquidity tight to support the currency, leaving its benchmark interest rate on hold at 14 per cent this year.

The CBN also aims to keep rates high to attract foreign inflows into its bond market to boost dollar liquidity.

“The market is a bit tight because of FX purchases which mopped up (naira) liquidity,” one trader was quoted by Reuters as saying.

The overnight rate closed at 44 per cent on Wednesday after banking system liquidity hit a debit of N265bn, traders said.

Tight liquidity continued on Thursday with the market in debit of N243bn, although the central bank repaid some treasury securities.

Traders said money market rates dropped on Thursday as lenders accessed the CBN window for naira at 16 per cent.

Though rates could go back up if a N60bn treasury security offered by the central bank on Thursday worsened the cash squeeze.

The CBN is selling $100m weekly to meet wholesale currency demand and also a separate amount twice weekly for retail needs to keep its multiple exchange rate system stable.

It injected a total of $195m into the interbank foreign exchange market on Monday, almost one week after it intervened in the market with the sale of $195m.

The naira has remained unchanged at 363 against the dollar in recent days.

Reuters quoted traders as saying that the local currency would likely hold ground across its multiple exchange rates next week following CBN’s intervention in the official market to boost dollar liquidity.

The local currency has traded at around 360 per dollar for investors with a volume of almost $600m this week.

On the official market, where the central bank has been selling $500,000 daily to lenders, the naira firmed slightly to 305.55 per dollar at 3:00pm on Thursday.

Fidelity Bank sells $400m bonds with 10.75% yield

Fidelity Bank Plc sold the highest-yielding Eurobond from emerging markets this year, joining a rush for issuance before higher United States interest rates push up borrowing costs.

The lender issued $400m of five-year securities with a 10.75 per cent yield on Wednesday, Bloomberg quoted a person familiar with the matter who asked not to be identified. The deal initially had guidance of about 11 per cent, the newswire gathered.

Fidelity is the third Nigerian bank to sell Eurobonds this year after bigger rivals Zenith Bank Plc and United Bank Plc, while also following the lead of the country’s government, which plans to more than double its outstanding dollar debt to $9bn. Investors have piled into emerging markets to hunt for higher rates, as those in developed nations linger near all-time lows.

The Eurobond is the first from Fidelity, which is rated B- by S&P Global Ratings and Fitch Ratings, or six steps into junk territory, since 2013. The yield fell to 10.27 per cent by 11:08am in Lagos on Thursday.

The yield on UBA’s $500m five-year notes fell 13 basis points to seven per cent on Wednesday, extending their drop since they were issued in June at 7.88 per cent. Zenith’s notes, also due in 2022, traded at 6.06 per cent.

Small and mid-sized banks in Nigeria have struggled to raise capital as the economy recovers slowly from its worst slump in around 30 years, triggered by the 2014 collapse in crude prices. Most of the dollar bonds issued this year with higher yields than those of Fidelity, which has $4.2bn of assets, came from the North American corporate market, according to data compiled by Bloomberg.

Citigroup Inc., Renaissance Capital and Standard Bank Group Limited managed Fidelity’s deal, which included the repurchase of $256m of its $300m of existing dollar notes due in May next year.

“If you account for the stage Fidelity is at in its evolution, the macroeconomic situation and the current apathy toward the Tier 2 banking space among investors, the pricing appears reasonable,” the head of RenCap’s Nigerian unit, Temitope Popoola, said by phone from Lagos Thursday.

“The other point is that we will likely see some tightening in the US over the next few months and this should very likely lead to more expensive access to funding,” Popoola said, adding that, “Time will tell but this rate may be considered generous over time.”

Exotix Capital, in a note to clients, assigned a buy recommendation because of the new debt’s high spread over other Nigerian bank bonds.

Stakeholders unveil new funding initiative for mortgage banks

Stakeholders in the housing finance industry have inaugurated the Mortgage Warehouse Funding Limited, a special purpose company set up to provide short-term local currency and competitively priced funding to mortgage banks.

The MWFL, a private-sector driven initiative to enhance mortgage banks’ origination capacity, was incorporated in December 2014 and initially sponsored by a group of eight-member mortgage banks.

The initiative is mobilised by the Mortgage Bankers Association of Nigeria as well as other parties, including the Nigeria Mortgage Refinancing Company Plc as liquidity and off-take provider; CitiHomes Finance Company Limited as programme manager; Lion’s Head Global Partners, London through its African Local Currency Bond Fund as the initial subordinated commercial paper subscribers; and Dunn Loren Merrifield Advisory Partners as financial adviser and arranger.

The stakeholders said the activities of MWFL would complement those of NMRC, as it would serve to provide short-term and interim funding for mortgage origination financing through the issuance of high quality investment grade rated senior and subordinated commercial paper notes under an initial N20bn programme currently undergoing registration at FMDQ OTC.

According to them, the proceeds will be used to fund a percentage of its member mortgage banks’ pipeline of pre-qualified NMRC conforming mortgage loans.

The Head, Nigeria Housing Finance Programme, Central Bank of Nigeria, Mr. Adedeji Adesemoye, said the introduction of MWFL into the mortgage eco-system was a laudable development that would help both the mortgage banks and the construction industry.

The President, MBAN and Director on the boards of both NMRC and MWFL, Mr. Niyi Akinlusi, stated that the initiative was expected to significantly increase the fire power available to mortgage banks for their daily operations.

“With the successful completion of this landmark issue, MWFL will connect the Nigerian mortgage market currently plagued with low deposits level and high cost of alternative sources of funds to the money market by efficiently intermediating short-term funds from the money markets towards the provision of housing finance in Nigeria,” he said.

The Chief Executive Officer, NMRC, Prof. Charles Inyangete, said the MWFL was part of the economic housing model being put in place to create an end to end financing of the entire mortgage process.

The Chairman, MWFL, Mr. Sonnie Ayere, said, “The inauguration of this conduit will see us begin to de-risk construction finance as MWFL becomes the funding source of the off-take often required by commercial banks to fund developers.”

Kaduna signs MoU for $2.4bn bio-gasoline manufacturing facility

A business enterprise, Bionas, has signed a memorandum of information (MoU) with the Kaduna us of a authorities for the construction of a biofuel production unit expected at $2.four billion.

company leader authorities Officer of the company Mrs. Zurina Amnan stated a waste to wealth production unit anticipated to price $137 million may moreover be built in Zaria.

Amnan stated Bionas may want to moreover assemble 5 blocks of 10,000 hectares in cultivating jathropa plant in five one-of-a-kind locations to provide the biomass and biofuel similarly to invest in waste to strength plant wherein 1,000 kilos of rubbish every day could be processed to offer 258mw of energy to serve 96,000 houses with out waste or pollution.

The CEO said the length of the 2 initiatives is among 18 months and two years using the current era.

She said, “The MOU is a deal to enforce five blocks of jathropa farm concerning 50,000 hectares in 5 places clearly worth $2.4 billion to provide employment for 38,750 human beings. we are able to construct 15,635 in reality provided houses for these people.
It will become a trendy city. After implementing the Kaduna project, we are hoping we will make bigger it to all states in Nigeria. we are hoping Kaduna can be the brand new inexperienced town in Nigeria and biomass headquarters.”

Africa will become world’s food basket soon – Dangote

Business mogul Aliko Dangote has said Africa will soon become the food basket of the world.
In a packed room at the headquarters of global law firm Shearman and Sterling LLC high level business leaders and international diplomats invited by the Corporate Council for Africa to hear Africa’s richest man, Aliko Dangote, and Rwandan President Paul Kagame openly conversed on Africa’s opportunities and challenges.

Both leaders underscored the ongoing movement to diversify African economies. In the case of Nigeria, Africa’s largest economy, Dangote stated “We should pray that oil prices remain low. This helps wean us off the dependency on revenues from petroleum. We must take oil to be the icing on the cake. We already have the cake,” he added.
In addition to agriculture Dangote cited Nigeria’s vast mineral resources and gas as well and the need to manufacture more goods locally for domestic consumption. Both he and President Kagame cited the need for heavy investments in education and connected the need for young people to be well trained for the jobs of tomorrow.
Dangote predicted that “five of the 12 million jobs needed in Africa soon must be created in Nigeria.”
Dangote’s fortune which stems from cement, sugar, and other household commodities has expanded into fertiliser and other processed high-value goods. “Technology of course helps us a lot and our factories are state of the art with the use of robotics but we shouldn’t be overly tech oriented to create wealth,” he told investors.

Dangote who is often cited as one of the most inspiring business leaders in the world today and a model for young entrepreneurs, offered advice to Americans who tend to rely on outdated news and wrong perceptions of Africa, “Don’t be lazy. Go there and find the real story for yourself. Things have changed,” he said.

TINAPA woos local businesses

The Management of TINAPA Business Resort Calabar says it is encouraging local businesses to own shops and business outlets to boost activities in the resort.

Mr Ayiba Ayiba, Managing Director of the Resort, told the News Agency of Nigeria (NAN) on Sunday in Calabar that this was part of measures to resuscitate business activities in the resort.

“We are doing everything humanly possible to ensure that TINAPA works. We are trying to explore our local markets.

“We are trying to encourage our local traders to come and rent our shops and do business with us.”

He disclosed that there were 54 shops in the complex and not more than 10 were currently occupied.

According to him, facilities at the TINAPA Water Point were also being resuscitated to make them functional, adding that a borehole had been put in place.

He blamed the lack of activities at the point to poor water and epileptic power supply.

“We have sunk a borehole and water tanks are being installed as alternative water supply to the pool. This will take care of regular water supply to the pool and keep the toilets clean.

“Also, we are making efforts to provide alternative power source to ensure regular power supply to the pool, as this is one of the biggest challenges facing the resort.

“So I am assuring tourists that by the first week of October our pool will be functioning normally,” Ayiba said.

He also dismissed online reports which alleged that the Monorail linking TINAPA with Calabar International Conference Centre (C ICC ) had been paralysed due to stealing of its armoured cable by hoodlums.

According to him, the monorail was in perfect condition, but was not functioning because there were no passengers to be transported.

“The monorail is in perfect condition; nothing has happened to it but presently there is no patronage.

“Whenever we have passengers we call the engineers to put necessary things in place for its use.

“So the rumours making the rounds is baseless and untrue,” he added.

Ayiba stressed the need for the state government to re-constitute the TINAPA board to facilitate the current investment drive going on in the resort.

MRS Oil posts N1.5bn after-tax profit

 

MRS Oil Nigeria Plc has announced an increase in its profit after tax to N1.5bn for the financial year ended December 31, 2016 from N935.6m in 2015.

A statement said shareholders at the company’s 48th Annual General Meeting held in Lagos approved a dividend of N439.8m declared for the financial year, translating to 173 kobo per share against the N279.4m (110 kobo) paid in the comparative period of 2015.

The outgoing Chairman, MRS Oil, Alhaji Sayyu Dantata, was quoted to have said that the company had made so much progress since the management change in 2009.

He said, “As I leave the office of chairman, I am certain that the company will go on to achieve greater success, because of its human and material capital.”

The company’s revenue rose to N109.6bn in 2016 from N87.1bn recorded in 2015, while profit before tax grew to N2.3bn from N1.5bn in 2015.

The new Chairman, MRS, Mr. Patrice Alberti, said the company was committed to Africa and its people.

He expressed the company’s gratitude to all those who made it possible for it to achieve the 2016 excellent results, assuring the stakeholders of bigger and better business prospects in the future.

Stakeholders commended the management and board of the company for the performance achieved in 2016, the statement added.

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